Why is Culture Work important to your Marketing Budget? Bottom lining morale’s impact on your bottom line. Last year the highest-grossing national restaurant brand spent 5 million dollars on marketing while the lowest-grossing national brand spent 88 million dollars. You have heard of both brands, and in fact, I would bet money you have eaten […]
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How individuals and teams manage projects and reach goals can range from the common (chaotic to do lists, calendar apps and overflowing Post-It notes) to more complex project management tools like Basecamp, Monday.com and others. More and more, the corporate and nonprofit worlds are adapting tools and methods from the software space (Scrum, Kanban for Agile iterative work) to bring about [...]
Anyone who has ever sold anything has been asked –“what’s your elevator pitch?” The idea behind this pitch is to encapsulate what is great about your company, idea or product quickly into the time it takes (hypothetically) to travel between when the decision maker got on the elevator and when they are getting off of [...]
SO- BEYOND TECHNOLOGY, PAST POSTS AND TWEETS AND FILTERS, IN A CONSTANTLY EVOLVING DIALOGUE HOW DO WE MAKE CONTENT THAT REALLY SPEAKS? How we talk to each other changes every few years. If you think about it – almost nothing about how we communicate stays the same for long. Technology is part of the shifting [...]
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